One of the main goals of email marketing is to get recipients to click through to your website or landing page. A high click-through rate (CTR) indicates that your email content is relevant and interesting to your audience and that your email design makes it easy for recipients to take action. There are a number of ways to increase click-through rates on your emails.
In this article, we’ll discuss how to increase click-through rates on emails. We’ll cover some basics on email design and layout, as well as some tips and tricks on how to get people to actually click on your links. By the end of this article, you should have a good understanding of how to increase click-through rates on your emails.
What is email click-through rate?
Email click-through rate is a metric that measures how many recipients of an email click on a link within the email. For example, if an email is sent to 100 people and 10 people click on a link within the email, the email click-through rate would be 10%.
According to Super Office, the email click-through rate is the most important metric when measuring the success of an email marketing campaign. Super Office claimed that 73% of marketers track click-through rates as a way to measure the success of their email marketing campaigns.
What’s a good email click-through rate?
The first step is to work out what average email click-through rate you should aim for.
Email click-through rate varies a lot by industry, but we’ve found that the average click-through rate across all industries is 2.69%.
However, this number is likely to be skewed because it includes a lot of small businesses with very low rates.
The average click-through rate for the top 10% of companies is 5.64%. This number is more representative of what you should be aiming for.
If your click-through rate is below average, there’s definitely room for improvement.
How to improve email click-through rate
Now that you know what a good email click-through rate is, it’s time to start working on ways to improve your own rate.
Here are some of the best ways to do that:
Write better subject lines
Your subject line is the first thing your subscribers see when they open their inbox. It’s also the make-or-break factor when it comes to whether or not they open your email.
In fact, 35% of email recipients open an email based on the subject line alone. This means that if your subject line isn’t good, there’s a good chance your email will never be opened.
So, how do you write a good subject line?
Here are some tips:
Keep it short – The best subject lines are between 6 and 10 words long.
Use numbers – Numbers stand out in subject lines and can make your email seem more trustworthy.
Use emojis – Emojis can also make your subject line more eye-catching. Just don’t use too many.
Use power words – Power words are words that evoke an emotional response. They can make your subject line more compelling.
Use personalization – You can use your subscribers’ first names or other personal information to make your subject line more personalized.
Ask a question – Questions can make your subject line more engaging.
Use urgency – Urgency can also make your subject line more compelling. Just make sure not to overdo it.
Write better email content
Your email content is just as important as your subject line. If your content isn’t good, your subscribers are unlikely to click through to your website.
So, how do you write good email content?
Here are some tips:
Keep it short – The best emails are between 50 and 125 words long.
Write in a friendly, informal tone – Write as you would talk to a friend. Headlines also make your email easier to scan and can make it more engaging.
Use images – Images can also make your email more engaging. Just make sure they’re relevant to your content.
Use bullet points – Bullet points can also make your email easier to scan.
Use calls to action – Calls to action tell your subscribers what you want them to do. They should be clear and concise.
Including an emotional trigger
An emotional trigger is something that evokes an emotional response in the reader. This can be anything from a personal story to a shocking statistic.
Using an emotional trigger in your email can increase the click-through rate because it makes the reader more likely to engage with the email.
Also, using a trigger can help the reader to connect with the email on a personal level, which can make them more likely to click through to the content.
Send emails at the right time
The time you send your emails can also affect your click-through rate. If you send your emails at the wrong time, they’re less likely to be opened and read.
So, when is the best time to send emails?
The answer depends on your audience and your industry.
The best way to find out is to test different times and see when your emails get the most opens and clicks.
Use the right from name
The from name you use in your emails can also affect your click-through rate. Your from name is the name that appears in your subscribers’ inboxes.
For example, if you’re sending emails from a personal email address, your from name would be your name. If you’re sending emails from a company email address, your from name would be your company name.
So, which from name should you use?
The answer again depends on your audience and your industry.
The best way to find out is to test different from names and see which ones get the most opens and clicks.
Use the right from email address
The from email address you use in your emails can also affect your click-through rate. Your from email address is the email address that appears in your subscribers’ inboxes.
For example, if you’re sending emails from a personal email address, your from email address would be your personal email address.
If you’re sending emails from a company email address, your from email address would be your company email address.
So, which from email address should you use? The answer again depends on your audience and your industry. The best way to find out is to test different from email addresses and see which ones get the most opens and clicks.
Use the right reply-to email address
The reply-to email address you use in your emails can also affect your click-through rate.
Your reply-to email address is the email address that your subscribers will reply to if they click the reply button in their email client.
For example, if you’re sending emails from a personal email address, your reply-to email address would be your personal email address.
If you’re sending emails from a company email address, your reply-to email address would be your company email address.
So, which reply-to email address should you use?
The answer again depends on your audience and your industry.
The best way to find out is to test different reply-to email addresses and see which ones get the most opens and clicks.
Use a good email template
The email template you use can also affect your click-through rate. Your email template is the layout of your email.
For example, some email templates have a sidebar with links to your website. Others have a header with your company logo. Some have a footer with your company contact information.
You can use our 100+ cold email templates. It’s no secret that cold email templates can make you more efficient at sending cold email campaigns.
However, a lot of people don’t realize that the quality of your template can also have a significant impact on your click-through rate.
Segment your database
This is one of the most important things you can do to improve your email click-through rate. By segmenting your database, you can send targeted emails to specific groups of people.
This ensures that your email is relevant to the recipient, which increases the likelihood that they will click through.
Also, make sure to personalize your emails. This can be as simple as including the recipient’s name in the subject line.
Send triggered emails
Triggered emails are automated messages sent in response to a subscriber’s behavior. They can be sent after an event, such as a purchase, or a specified amount of time has elapsed, such as a week after sign-up.
For example, you might send a welcome email to new subscribers, or a “thank you” email after someone makes a purchase. Cart abandonment and browse abandonment emails are other examples of triggered messages.
Other examples include:
- Emails that are sent after a certain amount of time has passed (e.g., “It’s been a while since we’ve seen you!”)
- Emails that are sent after a subscriber completes a certain action (e.g., “Congratulations on your purchase!”)
Use social proof
Proof and popularity are extremely powerful. If you can show that others are using and enjoying your product, people will be more likely to try it themselves.
Social proof have been proving to be effective in boosting click-through rates. Try incorporating some user testimonials or reviews in your emails to show others that your product is worth their time.
Not just in email marketing, but in any kind of marketing, using social proof is an effective way to increase conversions and click-through rates.
Some examples of social proof include:
- Customer testimonials
- Case studies
- Customer reviews
- Media mentions
- Social media posts
- Influencer endorsements
Test, test, test
Another important thing you can do to improve your email click-through rate is to test different subject lines, send times, and email content.
There is no one perfect combination that will work for everyone, so it’s important to test different elements to see what works best for your audience.
Also, make sure to track your results so you can see which emails are performing the best.
Track your results
Open rates and click-through rates can vary depending on the list you’re sending to, the time of day you’re sending, the subject line you’re using, and a number of other factors.
To increase your click-through rate, start by tracking your results. Use a tool like Google Analytics to track how many people are opening your emails and how many are clicking through to your website.
Then, experiment with different subject lines, send times, and other factors to see what works best for your audience.
Conclusion
Email marketing is one of the most effective ways to increase traffic to your website. However, it is important to make sure that your emails are effective in order to increase your click-through rates.
There are a few things that you can do to increase your click-through rates on emails. First, make sure that your subject lines are interesting and make use of keywords that will attract your audience. Second, keep your emails short and to the point. Finally, use images and calls to action to encourage your readers to click through to your website.
