High ticket means very expensive or high priced. A high ticket product or service is one that costs a bit more money and offers buyers a high value. They are basically items that cost over $1,000.
A Niche is a specialized segment of the market for a particular kind of product or service.
A High ticket niche can be defined as an expensive segment of the market where prices for commodities and services are expensive. Some examples of high ticket products are automobile equipment and accessories, electronic equipment, jewelry, drones, and so on.
The sales funnel used to sell high ticket products are known as the high-ticket sales funnel. Sales funnel is a series of steps that lead a potential customer or client to a purchase decision. Similarly, a high-ticket sales funnel is a selling system that leads a customer, step-by-step, to buy a higher-priced product or service.
High-ticket funnels are a powerful marketing strategy that, when used right, can make businesses a lot of money.
Obviously, they aren’t for all types of businesses though. For instance,
- If you’re not willing to charge more than $1,000 for a training course…
- If you’re happy charging clients an hourly rate for SEO services…
- If you’re bogged down with demanding and unappreciative clients, telling yourself “this is just the nature of the job”
Then, selling high-ticket items is not for you.
On the other hand, if…
- You’re willing to charge clients of your service over a $1,000+…
- You want to make more profit per sale…
- You’re willing to spend less on overhead costs…
- And you prefer selling expensive products or services rather than more affordable ones…
Then, high tickets are perfect for you and your business.
Typically, higher ticket products are also the most profitable ones because they pay for themselves. This is one reason why people start selling high-ticket items in the first place. They know they need fewer sales in order to meet their financial goals.
There’s a lot of potential for skyrocketing your monthly and yearly revenue growth with high-ticket items. But the thing is, generating high-ticket leads can be tricky because it requires different sales funnel tactics than low-ticket items.
For instance, if you’re selling high-ticket products, to drive customer engagement you might want to consider asking for a small deposit on a more expensive item. You’ll see below how Tesla used this marketing strategy.
And if you’re selling a service instead of a physical product, you might give the prospect a preview of the paid product in the form of a cheap (or free) report or webinar.
Here is an example of the high-ticket funnel of the multimillion-dollar company Tesla
HIGH-TICKET FUNNEL EXAMPLE #1: TESLA’S LAUNCH FUNNEL – $1,000 DEPOSIT
In 2008, the electric vehicle manufacturer Tesla was worth about $15 million. Today, Tesla’s valued at over $1 trillion. That’s absolutely massive growth.
So as the case study goes, the company rolled out a compact premium sedan named the Model 3. The vehicle made its debut at a launch event in 2016. Its price has hovered around the $35,00 to $40,000 mark to date.
At the time of launch, demand and interest in the vehicle were incredibly high. This made Tesla open preorders for the vehicle with a very smart sales funnel strategy.
This is probably the most successful product launch that we know of in history.
And part of the reason Tesla’s pre-sale launch was so successful was that the company (and its founder Elon Musk) received a lot of press for its positive vision of moving everyone away from gas-powered vehicles.
Whether you agree with that vision or not, the success of this launch proved that the market is very in tune with Tesla’s vision.
Basically, Tesla used a very simple sales funnel that you can model because it’s proven to convert. Here’s a quick breakdown of the steps in the funnel:
Step #1: Webinar Registration
Prospective customers would first opt into a webinar page to learn more about the launch event for the Model 3 car.
Step #2: Live Webinar Landing Page
When the webinar was live, prospects were then taken to a webinar watch page.
Step #3: Checkout Page
After the live webinar was over, the prospects were redirected to click on a call-to-action button that would take them to a checkout form, where they’d make a deposit of $1,000 to reserve their Tesla Model 3 pre-order.
Do you want to know what that simple funnel resulted in?
Customers placed over $14 billion in preorders.
Now, some people may have gotten cold feet and decided at the last minute that they didn’t want to pay the full amount for the car later on. But still, this is regarded as one of the most successful product launches in history.
Below are some of the most profitable niches on the Internet:
1. Fitness and Weight Loss
P90X, Weight Watchers, the Atkins Diet, the South Beach Diet, the Keto Diet… the list goes on. For centuries, people have been obsessed with losing weight and getting in shape. And they're always looking for the next fad diet, exercise program, or magic pill to help them do it.
Companies have been right there with them with products helping them do just that: supplements, diets, weight loss programs, exercise programs, and more. As a marketer, you can’t ever go wrong in this niche. Just about every demographic in every country in the world is into this.
Again, don't let the idea that this market is very crowded fool you into thinking you can't compete in it. Where there is a lot of competition there are plenty of profits to be made. Even if you only get a small piece of the pie; the market is so big you can build a six or seven-figure business in this market.
Health is closely related to the fitness and weight loss market and there is some overlap, but it’s different enough to merit its own entry onto the top 10 list.
People these days more than ever are taking their health into their own hands. They don’t automatically trust what the government or their doctor tells them about their health or what they should do to be healthy. You’ve seen products in this niche everywhere: gluten-free, herbal remedies, supplements, detoxing… healing arts, and products of all types. Anything that will promote a healthy lifestyle that helps avoid disease and makes you live longer.
Alternative health is extremely popular here. We’re not talking about mainstream medicine. These are cures and alternative treatments that the pharmaceutical companies don’t want you to know about after all.
The opportunities to profit here are endless: books, supplements, information products, physical products, coaching, etc.
Another thing to keep in mind is that there are always going to be new growth areas in this market. Right now medical marijuana and CBD oils are an emerging trend in this field. Unlike most other niches where having a certain level of expertise isn't required, it could be helpful to either be an expert or team up with an expert in this field.
3. Dating and Relationships
Whether someone is looking for love… is into online dating… or is in a relationship but struggling and looking for a way to rekindle the passion, a whole range of products in the dating and relationships niche are there to help. People always need advice when it comes to this area — one of the essential elements in life but so difficult to navigate.
Possible businesses here include promoting dating websites, many of which offer commissions to marketers who send them new sign-ups. You could also promote “pick up” guides, books on building stronger relationships and communication, and more.
This is a niche where there are plenty of opportunities to even niche down further. You could approach dating for straight couples, dating for gay couples, dating, and relationships for certain religious groups, etc… the possibilities here are endless.
Dating and relationships, whether for single people, couples, divorced people, etc. will always be a huge niche market that sells and is full of profit potential.
People love their pets. There are an estimated 180 million dogs and cats in the U.S. alone.1 That’s not even mentioning all the snakes, guinea pigs, parrots, and other more exotic creatures people keep as companions. And if you’ve been to a pet store lately, you know that pet owners will spare no expense and will buy just about anything pet-related. Gourmet dog food, pet toys, healthy treats, Heck, I’ve even seen dog strollers and cat leashes. I'm also sure there are a lot of dogs out there that eat better than I do! Maybe a bit silly, but there you go.
Dog training is also a huge market. When people get a puppy, they want to potty train the dog. For older dogs, people also want to train them for obedience, security, even to do tricks. If you have a passion for pet training you could create your own information products—like ebooks. Or you could simply sell books and courses of others as an affiliate.
The reality is many people treat their pets and spend more on their pets than they do on themselves, and this is a niche market that is only growing bigger and bigger each year.
Also known as self-help, this is a huge niche online. There are courses and programs, books, videos, online training, coaching. Whether someone wants to build self-esteem, experience career success, increase their confidence, set and achieve goals, overcome adversity or obstacles… there is a self-improvement product out there.
You’ve heard of Tony Robbins. Same sort of deal. It’s a massive industry that's always growing. People want to feel happy, satisfied with life, and stress-free. And they almost never buy just one book or program, which lends this market well to repeat purchases and higher-ticket programs.
Again, you don't have to be a big name like Tony Robbins, Jack Canfield, or have a big brand like The Secret. A small piece of this big market can provide for a very successful online business.
6. Wealth Building Through Investing
Let’s face it, people want to make money. And they know that stocks, bonds, options, forex (currency trading), futures, and other investment products are a way to do that. They’ve seen the news and all those hedge fund billionaires and super-successful investors cashing in. They want to get in on the action.
Unfortunately, most people don’t really know what they’re doing. So they have to educate themselves. They need advice on which investments to make. That’s where a variety of products related to investing come in. Trading services, financial newsletters, trading systems… all different ways that show people how to invest successfully – whether it's basic budgeting and investing advice or advanced day trading strategies and speculative penny stock recommendations.
This doesn't have to be high-level investing and complicated financial matters, this could simply be basic budgeting and saving as mentioned above. There are some people who have built six-figure businesses just teaching people how to save more money with coupons!
Whether the market is going up, down, or sideways… whether it’s a recession, depression, or boom time… bull or bear market… investment products do well. Because people always want to make money in the markets and you do so no matter how the economy is doing.
Even this field is constantly seeing new opportunities; right now Bitcoin and cryptocurrency are hot topics people want to learn more about.
7. Make Money on the Internet
This is a way you can share your expertise in making money on the internet. You could create your own information products, courses, ebooks, or coaching programs. And if there are any programs or courses from other big-time marketers that have been extra helpful… you can promote those too as an affiliate. You could be part of the next big launch campaign.
You could also get into network marketing (no, not all these “multilevel” marketing companies are scams). Some are actually valid ways to make money if you do it right.
Even if you're building an online business in any of these other niches, you can teach others the strategies and tactics you've used online to build your own business, creating another side business of your own teach internet marketing.
8. Beauty Treatments
Having smoother tighter skin, being more radiant, erasing wrinkles. Looking younger and more attractive is a goal of many people. So any sort of creams, formulas, or similar products that promise to eliminate or reduce the signs of aging are very popular.
Anti-aging cosmetic treatments, skin care products, and more are a huge business. With more and more baby boomers aging and looking to reverse the signs of aging this is potentially one of the largest markets on our top 10 list of profitable niches.
Another opportunity ripe for this market is to start a YouTube video demonstrating health, beauty, and haircare-type products. Just simply being an influencer in this market can be very lucrative.
9. Gadgets and Technology
Whether it’s a tablet or smartphone, computer speakers, mp3 players, smart devices for the home, thumb drives, cellphone cases, earphones… people are in love with gadgets and accessories. Everybody wants the latest technology (can anyone say new iPhone). And you can capitalize on that in a few ways.
The easiest would be to sell the products as an affiliate through an e-tailer like Amazon. Or you could import products through a site like Alibaba.com or Aliexpress.com, which link you to manufacturers and wholesalers abroad.
Once you have the products sorted out, you have to focus on marketing. One approach is to make money blogging. Have you decided on a niche yet? You may want to start with a platform that best suits your use case, our experts would be willing to do everything for you.