Category Archives: digital marketing


Emojis for Email Marketing: Who Cares About Them?

 Emojis are everywhere. You see them on your phone, in your social media feeds, and even in advertising. So, it's no surprise that…
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Is Email Engagement a Brand Signal to Search Engines?

Email engagement is a brand signal to search engines. It's a way of indicating to Google, Bing, and other search engines that your…
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Stop Using a No-Reply Email, You Are Not a Robot

Email marketers are always looking for ways to increase their open and click-through rates. One way to do this is to avoid using…
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Shared and Dedicated IPs for Email Server: How Do You Choose Right?

If you're running an email server, you need to decide which type of IP address to use: shared or dedicated. Shared IP addresses…
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Email Signature: How Are You Signing Off Your Emails?

In today's business world, email is the primary form of communication. It's important to make sure that your email signature is professional and…
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Don't You Want to Market to the Gen Z?

In this day and age, it is more important than ever to market to Gen Z. This is because Gen Z is the…
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100+ Email Marketing Terms You Should Know

Email marketing is a vast and ever-changing field. To stay ahead of the curve, you need to know the latest email marketing terms.…
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Should you Embed Videos in Your Emails

Email is one of the most common and important forms of online communication, yet it can be difficult to know how to properly…
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Think Amazon SES is Overrated? Here is What You Should Leverage

Whether you are a marketer or a developer, chances are you have come across Amazon SES at some point. Amazon SES is a…
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Why You Should Design Emails for Dark Mode

If you're like most people, you probably spend a lot of time looking at screens. And if you're looking at screens all the…
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