Category Archives: digital marketing

Emojis-for-email-marketing

Emojis for Email Marketing: Who Cares About Them?

 Emojis are everywhere. You see them on your phone, in your social media feeds, and even in advertising. So, it's no surprise that…
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email-engagement-and-SEO

Is Email Engagement a Brand Signal to Search Engines?

Email engagement is a brand signal to search engines. It's a way of indicating to Google, Bing, and other search engines that your…
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do-not-send-no-reply-emails

Stop Using a No-Reply Email, You Are Not a Robot

Email marketers are always looking for ways to increase their open and click-through rates. One way to do this is to avoid using…
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shared-or-dedicated-IP-address

Shared and Dedicated IPs for Email Server: How Do You Choose Right?

If you're running an email server, you need to decide which type of IP address to use: shared or dedicated. Shared IP addresses…
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Email-Signature

Email Signature: How Are You Signing Off Your Emails?

In today's business world, email is the primary form of communication. It's important to make sure that your email signature is professional and…
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marketing-to-Gen-Z

Don't You Want to Market to the Gen Z?

In this day and age, it is more important than ever to market to Gen Z. This is because Gen Z is the…
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Email-marketing-terms

100+ Email Marketing Terms You Should Know

Email marketing is a vast and ever-changing field. To stay ahead of the curve, you need to know the latest email marketing terms.…
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embed-video-in-emails

Should you Embed Videos in Your Emails

Email is one of the most common and important forms of online communication, yet it can be difficult to know how to properly…
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Leverage-on-Amazon-SES

Think Amazon SES is Overrated? Here is What You Should Leverage

Whether you are a marketer or a developer, chances are you have come across Amazon SES at some point. Amazon SES is a…
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dark-mode-emails

Why You Should Design Emails for Dark Mode

If you're like most people, you probably spend a lot of time looking at screens. And if you're looking at screens all the…
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